Is Your Donor's Experience Mobile-Friendly?
More than half of all nonprofit website visitors use a mobile device. Half of those visitors that donate will give on their phone. Don’t lose any more potential supporters and donations! Learn if your donor’s experience is mobile-friendly with this article!
Throughout the COVID-19 pandemic, supporters have been spending more time on their devices than ever before. Reach them where they are! It’s more important than ever to make sure your nonprofit is crafting a top-notch mobile-friendly experience.
Do you have a stellar nonprofit website? Is your website mobile-optimized? If you’re not sure, here’s a simple test:
Open your desktop browser.
Go to your nonprofit’s website.
Change the size of the browser to the size of an iPhone screen.
If your site reformats to fit the smaller size, good news: It’s mobile-responsive! If it doesn’t, you should investigate if your website host can make this change for you. Otherwise, you’ll probably want to start looking into other alternatives. Mobile-optimized websites are that important!
To make sure your site is as mobile-friendly as possible, include:
Vertical images and videos
Short, concise headlines
Text that is big enough to read
Shorter pages (so viewers don’t get stuck in an infinite scroll)
Pro tip: If you can’t easily click a text link with your thumb, the text isn’t big enough!
Subject lines on phones are 30 characters or less. So, first things first: make sure your email subject lines don’t surpass this character limit.
Mobile-friendly emails also include scannable sections that are easy to read while scrolling. Try using:
Callout boxes & quotes
Like your site, make sure emails include text and large enough images to view on a phone without squinting or pinching.
Pro tip: Send yourself a test email to make sure it’s easy to read!
Text messaging is a quick and easy way to reach supporters.
With text-to-give campaigns, supporters text a specific word or number to your nonprofit organization. That text triggers a message that usually sounds a little something like this: “Rachel, thank you for supporting Nonprofit Organization Name! To donate, click here: [link]”
But supporters should also be encouraged to text words like “volunteer” or “register” to lend their support with different automatic messages.
Once supporters arrive at the correct location on your website, they can learn more about donating, volunteering, attending an event, and more. Just make sure that these link to mobile-friendly website pages, too.
Pro tip: Include a picture or video in your Text-to-Give or Text-to-Engage campaign! This can boost engagement and connection.
It might sound obvious, but it’s easy to forget when you’re creating posts on your laptop: Supporters are reading your social media posts on their phones.
So, are you:
Sharing vertical images and videos?
Breaking up your text into bite-sized, headlined chunks?
Making sure your video is vertical when you go Live?
Sharing live, in-the-moment content?
Posting graphics with text big enough to read on a phone?
With social media, it’s also critical to make sure your donation processes are activated and working correctly for mobile devices. On Facebook and Instagram, the donation experience is already built for the mobile experience. So, this is your friendly reminder to make sure your Facebook and Instagram donation check-outs are all configured correctly and up to date!
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