Successful digital pivots are critical to nonprofit advancement during this pandemic. In this article, a nonprofit leader shares new digital strategies they are trying.
Some of these include:
Social video tools (e.g., Facebook and Instagram Live) to know what is currently on the mind of supporters, answer questions and continually make digital content more relevant
Webinars and podcasts (e.g., Zoom, GoToMeeting, YouTube) to spread awareness, build thought leadership, and reach new audiences.
Ads (e.g., Facebook ads) are a low-cost method to reach donors and garner critical donor data.
Content tracking tools (e.g., SEMRush for SEO) to share website, blog, and social media content.
Learning from other nonprofits can be one of the most useful free resources for seeing what works and what doesn’t for digital transformation. In the end, that will vary from organization to organization. At ZGIVE, we help nonprofits tailor their fundraising and communication strategies with our exclusive mobile-giving platform.
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