WHAT IS FUND-A-NEED?
Fund-A-Need is an opportunity for you to ask your auction participants to donate to a specific cause, need or purpose during your event.
Only 40% of auction participants win an item. Fund-A-Need will help you fundraise with the other 60%.
Fund-A-Need typically raises thousands of dollars, even at the smallest auction events. In fact, at ZGIVE™ we see that auctions with Fund-A-Need raise 30% more revenue than those who do not use this feature. It is safe to say, that Fund-A-Need is a critical element to the success of your auction fundraiser.
On the ZGIVE™ platform, auction participants see a blue button that spins to attract attention to the fund-a-need ask. When the blue button is clicked, users can donate the amount on your giving tiers or give a custom amount.
It is easy to program Fund-A-Need tiers on your auction portal. It is also easy to activate or deactivate tiers throughout your event.
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Identify your cause or specific need/s
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Determine the donation amount for each tier & how many donations you would like for each tier
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Decide when you will feature each tier during your auction event
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Program the tiers on your portal
Second-Chance Donating Opportunity
At the close of the auction, the system will identify participants who have not donated or won an item and generate this pop-up to offer another opportunity for them to donate to your Fund-A-Need cause.
Benefits of Fund-A-Need
Raise More Money
Fund-a-need is truly the X factor for any auction. Activating this feature can easily double or even triple the revenue you generate at your event.
Engage Your Audience
Asking participants to fill a specific need engages them and keeps your mission top of mind - which in turn incentivizes participants to give and bid for items.
Reduce # of Auction Items
ZGIVE™ makes it easy to add donated items or add risk-free items. However, fund-a-need reduces the number of items you actually need to generate revenue at your event..