PCI. QR Code. SEM. SEO. The Modern Fundraiser’s Glossary
It’s easy to get lost in the world of online fundraising tech jargon. Have no fear! This article includes a brief list of some of the most common digital marketing and fundraising jargon out there. ZGIVE’s latest e-book also consists of a list of the most common mobile-fundraising specific terms that are commonly misunderstood – you can download it here! We’ll give you a headstart: mobile-giving simply refers to any giving (or communication about giving) done on a mobile device, as opposed to a laptop or tablet. What are some of the fundraising tech lingo you’ve heard the most of lately? What would you add to these lists?
Have you discussed online strategy or fundraising technology and been unsure of terms or jargon used by consultants, websites, or sales representatives? No more! Next time you or a colleague are questioning what an online fundraising word means (or doesn’t mean) reference this glossary. 501c3 This is an IRS designation for tax-exempt … Continue reading