Social Media For Nonprofits: 3 Foolproof Strategies to Use In 2021
Setting up campaigns on social media for nonprofits can come with numerous challenges. It’s easy to feel stuck with getting started, growing a following, or building engagement. The good news is, there are at least 3 foolproof strategies nonprofit organizations can use in 2021 to find forward momentum.
#1: Embrace Livestream & Video Content
In 2021, Cisco reports that video will receive 82 percent of all online traffic. There is no more attention-grabbing social media strategy than videos - especially live streams. When your nonprofit hits the ‘go live’ on Facebook or Instagram, all followers immediately get a notification. That’s not something you get when posting text, pictures, or videos. You can capture and keep the attention of supporters on Livestream in a unique way by fielding questions to build engagement. This way, supporters really feel like they are a part of the conversation.
And video works! On average, 57 percent of people who watch a nonprofit video make a donation. If your nonprofit isn't using video as a tool to connect with your community and raise more funds, now is the time to begin.
Here are some video content ideas to get your charity started:
Q&A: interview your Executive Director or Program Director so followers get to know (and trust!) your leadership even more
Behind the Scenes: followers love to see how you run your events, programs, and normal days at the office
DIY: teach your followers something related to your mission, vision, or program
Celebrate: Have your nonprofit’s Executive Director or CEO give a quick thank-you message to celebrate organizational milestones
Updates: Keep your followers up-to-date by sharing the content of your newsletter updates with supporters
Survey: Hop on and ask supporters what they want to see more of from you on social media
#2: Keep Your Profiles Up-to-Date
This one might sound elementary, but you’d be surprised how many nonprofits have outdated social media profiles. Especially after 2020. We’re flagging this as a must-have 2021 social media priority due to all the non-stop change nonprofits have faced (and will continue facing) as a result of the COVID-19 pandemic.
Set a reminder on your calendar to do a maintenance check once a month, to make sure all of your nonprofit’s social media profiles are up to date. Check for:
Updated contact information
Correct links to external sites (e.g., website, donate button)
Updated profile pictures
Updated cover photos
Low-performing posts that need to be deleted or archived posts
Missed tagged posts and messages
#3: Create Original Campaigns
Most importantly, nonprofits that will rise to the top in 2021 on social media will be trailblazers. They’re not necessarily looking to the right or to the left, comparing themselves to other charities and the following suit. Instead, they’re embracing unique social media campaigns that will set them apart.
Think of viral content on social media for nonprofits over the years (e.g., ALS ice bucket challenge), they all have one thing in common: originality. Viral videos and images are typically first-of-its-kind stories or ideas. Inspire your followers with posts that have never been done before. Think about what makes your mission and impact unique.
Brainstorm ways you can create messages, social media graphics (using tools like Canva), videos, live streams, stories, competitions, and more based on that. You can also tap into professional graphic design services for nonprofits.
For inspiration, check out this list of 2021 nonprofit social media trends and examples.
Speaking of connecting with donors, ZGIVE’s proprietary Text-to-Engage feature enables nonprofits to help donors stay connected to your cause. With this feature, nonprofits can seamlessly text regular updates, share stories, videos, and send additional donation requests via mobile to their existing donor base.