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Perfecting Your Fundraising Strategy in the New Year


Perfecting Your Fundraising Strategy in the New Year

This article brilliantly outlines six steps to follow when perfecting your nonprofit’s fundraising strategy in 2020. Start by assessing your strategy from last year, outlining your goals, researching your prospects, revisiting your fundraising collateral, fortifying your internal operations, and laying-out your action plan.


One of the most critical points this article makes is that it is never too late to revisit your overall strategy. What worked for your nonprofit’s fundraising initiatives? What didn’t? If you are anything like most of our nonprofit partners, mobile-giving has been increasingly important. Lean into that! If you haven’t already, now is the time to try text-to-give. If you (or your board) is skeptical, survey your donor base to see how they prefer to communicate (with ‘texting’ as an option) – and be amazed.


Perfecting Your Fundraising Strategy in the New Year


By Aly Sterling, founder and president of Aly Sterling Philanthropy Perfecting Your Fundraising Strategy in the New Year With the new year comes a fresh start. You have a full 365 days to fill with fundraising activities, social activities, and positive impact activities fueled by gifts from donors. You have another year of efforts under … Continue reading