How to Capture the Crowded Attention of Millennial and Gen-Z Supporters Right Now With ZGIVE
The digital landscape is more crowded than ever. We’ve never seen anything like this before. Nearly every global organization – including U.S. nonprofits – have gone 100 percent remote. We are fortunate that we live in a time where this is even possible! However, this kind of digital landscape does create a massive challenge for nonprofit organizations. It is significantly more difficult now to capture the attention of supporters. Millennial and Gen-Z donors are among the most digitally active and distracted philanthropic supporters. In this article, we will discuss how to rise above the noise of crowded digital spaces during the Coronavirus outbreak with ZGIVE, so that nonprofits can reach occupied Millennial and Gen-Z donors. #1: Text-to-Give Problem: Nonprofit supporters are being inundated with nonprofit email and social media “asks.” Solution: Text your supporters a link to give online with ZGIVE’s Text-to-Give feature. Why? One report found a whopping 84 percent of text-to-pledge gifts are fulfilled! ZOOMGIVE’s Text-to-Give allows nonprofits to quickly and securely text younger donors a link to their website’s donation page. ZOOMGIVE’s Text-to-Give even integrates with no-brainer payment methods that Millennial and Gen-Z donors love like Apple Pay and Google Pay! These features allow donors to literally donate with just a few clicks, without having to enter credit card information. Plus, ZOOMGIVE pre-checks the ‘give monthly’ and ‘pay processing fees’ option for you so that these donors are more likely to give more over an extended period of time. Sign up for Text-to-Give now. #2: Text-to-Engage Problem: Nonprofit email open rates and social media engagements are lower than usual. Solution: Use ZGIVE’s proprietary Text-to-Engage feature! Text-to-Engage enables nonprofits to send engaging, brief updates to its supporters. As COVID-19 continues to spread, things are rapidly changing day-to-day. Text messaging is the best delivery option to send quick program updates, stories, and appeals to Millennial and Gen-Z donors. Did you know 77% of donors who first donate from a mobile device make their second donation from a mobile device? In other words, engaging your younger donors with Text-to-Engage will help you continue to build donor retention during this uncertain time. Retaining Millennial and Gen-Z donors is more important than ever, as donor acquisition in today’s crowded digital landscape can be more difficult to obtain. With ZGIVE’s Text-to-Engage, you can include pictures, videos, and links to your website’s donation page. Keep in mind; videos are much more entertaining and effective compared to the alternative of only sending text with images. Videos cannot be opened in emails but they can in text messages. Try Text-to-Engage now. #3: Scan-to-Give Problem: Nonprofit supporters are more likely to give on their mobile devices, but they are distracted by their flooded news feeds. Solution: ZGIVE’s exclusive Scan-to-Give product is truly unique to the mobile-giving category. Tech-savvy Millennial and Gen-Z donors are already very familiar with QR codes. ZGIVE’s Text-to-Engage feature is unique because it allows the user to bypass the need to input a number or a keyword to donate (i.e., click a link) AND it captures their mobile number for follow-up text communication. ZGIVE’s Scan-to-Give feature is excellent to use on nonprofit websites, social media posts, direct mail, and on Livestream fundraising pages, which are very popular right now. Try Scan-to-Give today.