Gen-Z Is About to Outnumber Millennials. Here’s How That Will Affect the Business World
Does your nonprofit have a giving strategy for Gen-Zs and Millennials? If not, it’s missing out.
As of 2019, Gen-Zs have officially surpassed Millennials as the most populous generation. More than 82 percent of Gen-Zs prefer to give via mobile, and 30 percent of them, under 24-years-old, have given to at least one cause in the last year.
According to this article, Gen-Zs are more concerned with connection than mass communication. Gen-Zs seek connection through online communication. There will continue to be a shift away from traditional mass communication to increase funds for nonprofits, and an increase in personalized digital content. ZGIVE’s text-to-engage feature makes it easy to help you better connect with your Gen-Z supporters.
Learn more about how you can connect with Gen-Z donors with the help of our digital auction platform for nonprofits.