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Gen Z Core Values: What You Need to Know


Gen Z Core Values: What You Need to Know

Who are your Gen-Z donors? This article offers you the fast facts you need to know:

  • Born between 1995 and 2010.

  • Will represent 82 million people by 2026 – the largest generation.

  • Digitally sophisticated.

  • Socially-focused.

  • Values brand authenticity.

The bottom line is, Gen-Z’s are about keeping it real and making a difference in the world. Gen-Z supporters are most likely to volunteer and take action. They are community-oriented. Digital fundraising strategies targeting Gen-Z donors should include authentic and interactive storytelling.


At ZGIVE, one of the ways we are offering that is with our Text-to-Engage feature. This product allows nonprofits to easily schedule and send text messages with pictures, videos, and messages to their supporters.