Gates, Facebook And Donors Pitching In On COVID-19 Fight
Have you heard the good news? The Bill & Melinda Gates Foundation, Wellcome, and Mastercard have all committed up to $125 million for identifying, assessing, developing and scaling up treatments for COVID-19.
Nonprofit professionals are especially rejoicing that these partners are committed to equitable access for COVID-19 testing in low-resource settings. Many of these low-income populations are those many nonprofit organizations strive to serve. Facebook has also committed $20 million. One thing the fundraising community can learn from Zuckerberg’s statement about this COVID-19 donation: “It’s not as easy for people to know how or where to help… Now, with the launch of the Covid-19 Solidarity Response Fundraiser, they can support and donate…” The key takeaway? Remember that this is an unprecedented time, and your supporters feel clueless as to how to support your nonprofit. If it’s appropriate to your mission right now, start a fundraiser. Spell it out for your supporters, so they know how to help you. Starting a fundraiser is easy to do with ZGIVE’s quick and easy payment system featuring Apple Pay and Google Pay. It only takes about 30 seconds to donate! ZGIVE hosts top-rated digital giving features like Text-to-Give, Text-to-Engage, and Scan-to-Give. Learn more about how you run a smooth and hassle-free digital auction at ZGIVE.