2020 Digital Marketing Ideas, Tips, and Trends for Nonprofits and Mission-Driven Organizations
New nonprofit development and marketing strategies will appear in 2020, but by and large – most trends from 2019 will be reinforced with digital trends leading the way. Fundraising studies have shown that year after year, mobile-giving is increasing. Most say, including this article, 50 percent of donations are made on smartphones. These rates increase the younger the donor – for example, 82 percent of Gen-Z’s are willing to donate on a mobile device, 76 percent of Millenials, 62 percent of Gen-Xers, and well-under half of all Boomers or Matures. Don’t let your nonprofit get left behind; amp up your 2020 fundraising strategy with mobile-giving in mind. At ZGIVE, we’ve made it easy (and cost-effective!) for you. We offer text-to-give for receiving donations and text-to-engage for post-donation communication. This way, you can reach digital natives right where they are, on their phone.