• ZGIVE

10 Creative Fundraising Ideas For Valentine’s Day


10 Creative Fundraising Ideas For Valentine’s Day

Ahh, February; the month of love. Did you know that researchers suggest love is as primal to us as hunger and thirst? Knowing the emotional dopamine-like power of love, Businesses have been historically great at banking in on Valentine’s Day. Even businesses that seemingly have nothing to do with Valentine’s Day, like McDonald’s. In this ad, McDonald’s displays a proposal with a burger in an opened box with the words, “Happy Valentine’s Day.” Over the years, nonprofits have become better and better at capitalizing on the strong emotional pull of love for Valentine’s Day fundraising. You might be thinking, Okay, the psychology of love is exciting and all, but what’s the bottom line? Well, according to the National Retail Federation (NRF), on Valentine’s Day 2020, there will be record-setting spending: $24.7 BILLION! That’s up 21 percent from 2019. NRF adds that consumers plan to spend an average of $196.31, more than 32 percent more than last year. How’s that for an opportunity to increase the bottom line? Nonprofit Valentine’s fundraising with ZGIVE is easily one of the most untapped celebrations for charities.